DIRNDL.COM

How we helped Drirndl.com Group build trust in the digital space.

PROBLEM

The existing store was technically outdated, slow, and difficult to maintain. SEO rankings were at risk of being lost if the site was moved. At the same time, the user experience was no longer up-to-date, which slowed conversions and reduced trust.

SOLUTION

SEMPAR took over the complete relaunch and migration to Shopify – including interfaces, warehouse integration, and product structure. A fresh design, targeted SEO measures, and conversion optimization resulted in a future-proof store with strong performance and a clear brand impact.

45%

Repurchase rate through email automation we have significantly increased the repurchase rate.

120%

Thanks to optimizing the product pages, we were able to more than double the conversion rate.

95%

Successfully regained lost organic traffic.

ALL PROJECTS

DIRNDL.COM

In 2024, SEMPAR led the relaunch and migration of Dirndl.com's online store to the Shopify platform. Working closely with the new management, we oversaw the entire migration from start to finish: from backend integration and warehouse integration to product catalog optimization.

We completely modernized the shop's design, secured its SEO rankings, and thus created a solid foundation for future growth. Dirndl.com continues to benefit from our ongoing support in the areas of CRO, SEO, and UX. We also launched the Dirndl.com Magazine – an editorial section that both strengthens SEO performance and builds a dedicated reader community.